Changes to Email Delivery Standards with Google and Yahoo

Starting on February 1, 2024, Google and Yahoo are implementing pretty significant changes to help combat spam from bulk senders, which includes email marketing lists. Here’s what you need to do to make sure your emails still end up in Google and Yahoo email users’ inboxes:

1. Register a domain name and set up a domain email address if you don’t already have one. You can no longer use @gmail.com or @yahoo.com email addresses to send bulk emails. You can get a domain name at Namecheap if you don’t already have one. Then, you can set up a domain email address with Google Workspace. The Starter account is perfect. Please note both of those are affiliate links, so if you purchase services through either, I’ll receive a commission at no additional cost to you.
2. Set up DKIM authentication and a DMARC record. This is a bit more complicated, but basically, it lets Google, Yahoo, Microsoft, and other email service providers know that your domain name is allowed to send those emails through your email marketing list provider. In other words, it’s probably not spam (because you would never send spam, right?!). Not sure if yours is set up? Log into your account to check. Here is more info for a few popular providers:
   • ActiveCampaign
   • Constant Contact
   • Mailchimp
3. Make it easy to unsubscribe. You will need a one-click unsubscribe link in every bulk email you send so people can easily opt out of your emails. If it requires an extra click to confirm, that’s not one click!
4. Keep your spam complaints low. Your spam complaint threshold will need to be under 0.1%, so make sure you’re sending high-quality emails to people who actually want to be on your email list.

Some of our clients have struggled with the DKIM authentication and DMARC record setup. It requires making changes to your DNS, and that can be a little tricky for non-techies. But don’t worry, because we can help! Just fill out the form below to request our Email Deliverability Setup

Request Email Deliverability Setup

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Name(Required)

First Last

Email(Required)

Enter Email Confirm Email

Do you have an email list/newsletter?(Required)

Yes

No

Is the email address above the one you used to set up your email list account?(Required)

Yes

No

What email address did you use for your email list account?(Required)

Do you already have a domain name?(Required)

If you don’t already have one set up, you can get one at Namecheap.

Yes

No

You need a domain name before you can continue. We recommend using Namecheap for this. Please purchase your domain name, and then complete this form.

What is your domain name?(Required)

This should be the domain name you want us to set up to use with your email list account.

Where is your DNS hosted?(Required)

This is often where you registered the domain name, but if someone helped you set things up, it might be somewhere else like Cloudflare. If you’re not sure, just say so and we’ll try to find it.

CloudflareGoDaddyNamecheapNetwork SolutionsI'm not sureSomewhere not listed

So, where is your DNS hosted?(Required)

Since your DNS isn’t hosted with one of the options we provided, please let us know where it is hosted so we can get you the instructions for giving us access to that.

Do you already have a domain email address?(Required)

Yes

No, and I can set it up myself

No, and I need help setting it up

Where is your domain email set up?(Required)

Google WorkspaceMicrosoft 365SitegroundGoDaddySomewhere else

So, where is your domain email set up?(Required)

You want to set up your domain email address on your own? Great! Stop what you’re doing with this form, and set up the domain email address before you continue so you can complete the rest of the form. We recommend using a Starter account with Google Workspace for this. If you have trouble setting it up, choose the “No, and I need help setting it up” option, and we can walk you through it for an additional fee.

Where is your email list hosted?(Required)

ActiveCampaignConstant ContactMailchimpKartraSomehere not listed

So, where is your email list hosted?(Required)

When we start working on your setup, you’ll get an email from Mailchimp that says “Chrissy with Pongos Interactive has requested to connect to your Mailchimp account.” Please accept the request so we can get the access we need.

You will need to add systems@pongos.com as an Account Manager to your account. You can find instructions in the Constant Contact Knowledge Base. Lite accounts only have one user, so if that’s the type of account you have, you will need to give us access to your account. We will be in touch to coordinate that.

You will need to add systems@pongos.com as an Admin user to your account. You can find instructions in the Active Campaign Help Center. Lite accounts only have one user, so if that’s the type of account you have, you will need to either purchase another user (you can delete when we’re done) or give us access to your account. We will be in touch to coordinate that.

You will need to add an Admin subaccount for systems@pongos.com. You can do that from the Team Members area in the dashboard.

If anything else sends emails using your domain name, please list below.

This can include things like your website, booking form, e-commerce system, etc… Please note that if you have more than 2 additional services sending emails from your domain name, we might need additional time, which will cost a bit more. We’ll let you know if that is the case for your request before we get started.

Email Deliverability Setup

Price:

Additional Setup(Required)

If you don’t want this added, please go back and set up your domain email address before you submit this form.

Domain Email Setup

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