In this essential branding episode, I interview graphic designer Jenn Osterhouse who has over 25 years of experience creating marketing materials that convert. We dive deep into why brand consistency is make-or-break for business credibility and how scattered branding makes you look “homemade” to potential clients. Jenn breaks down the core elements of effective branding – logo, fonts, and colors – and explains why these need to work seamlessly across every marketing touchpoint from your website to your business cards. She shares insights from our collaborative projects, reveals what files you actually need from a designer, and introduces her Business Bundle approach for businesses ready to level up their professional image. This conversation is perfect for entrepreneurs who’ve been DIY-ing their branding or anyone whose marketing materials feel inconsistent and unprofessional.
Key Topics Covered
- The three core elements of brand identity: logo, fonts, and colors
- Why brand consistency builds trust and credibility with potential clients
- How “homemade” branding makes businesses seem less professional and credible
- The importance of using consistent branding across all marketing materials (website, social media, print)
- What file formats and assets you need from a professional designer
- The value of Google fonts for seamless website integration
- Jenn’s Business Bundle package: logo, business card, brochure/one-sheet, plus one custom piece
- Marketing Asset Planning and Strategy Sessions for existing businesses
- The difference between DIY tools like Canva and professional design expertise
- How to think about color psychology and font pairing for your business type
- The importance of having multiple logo variations (color, black/white, reversed)
- Creating a brand style guide as your “bible” for consistent marketing
- Why professional design expertise elevates marketing materials beyond DIY capabilities
Resources Mentioned
Jennifer Osterhouse Graphic Design – Fill out her contact form to get the Calendly link to schedule a call