Question 1

Do I put LocalBusiness or Organization on my homepage if I have multiple locations?

Accepted Answer

Organization. The homepage is about your brand as a whole, not one location. The only exception is if your homepage is built around a single headquarters with its own address, in which case LocalBusiness is fine there.

Question 2

Do I really need a separate page for each location?

Accepted Answer

Yes, and it's worth it. Search engines want one location per page, with that location's own address, phone, and hours. A single page trying to cover every location waters down how relevant each one looks for its own area.

Question 3

Is each location a "department" in my schema?

Accepted Answer

Usually no. A department is a section that's part of one business and shares its name and listing, like a fuel station inside a repair shop with its own hours. A separate business is its own location, even when it shares a building with another one. The test isn't the address, it's whether it's its own business with its own Google Business Profile. Separate businesses connect to your brand with branchOf; departments nest inside their location with department.

Question 4

What about a business with no storefront?

Accepted Answer

If you travel to customers, use the areaServed property to list the areas you cover and skip the public street address. Your brand still sits at the top as an Organization.

Question 5

How do I connect my locations to my main brand?

Accepted Answer

Each location's LocalBusiness block points back to your Organization using the branchOf property and the brand's ID. That's the link that tells Google all these locations belong to one business.

Day: June 22, 2026

LocalBusiness Schema Markup for Multiple Locations